Basic Information

• Gender: Ladies
• Movement: Quartz
• Display: Analog
• Case Size: 32 mm
• Case Color: Silver
• Water Resistance: 30 M
• Dial Color: Purple
• Strap Color: Silver
• Strap Material: Stainless Steel

On the Wrist

The JOVIAL 1540LSMQ01E is a ladies' watch of refined proportions, its 32 mm silver case paired with a silver stainless steel strap that settles comfortably on the wrist with an understated presence. The purple dial, rendered in analog display, catches the light with subtle depth as the quartz movement marks time with the steady, dependable rhythm for which it is known. Water resistance to 30 metres accommodates everyday encounters with water—hand washing, light rain, the occasional splash—without demanding consideration or concern. The combination of materials and scale creates a watch that speaks through its quiet restraint rather than assertion, a piece worn rather than announced.

About the Brand

Founded in 1929 in La Chaux-de-Fonds, Switzerland, JOVIAL carries nearly a century of Swiss watchmaking heritage. Renowned for its precision, refined craftsmanship and timeless elegance, JOVIAL creates sophisticated timepieces that blend Swiss tradition with contemporary luxury.